54 Franklin Street Facade

Stephen Friedman Gallery Announces New York Location

Stephen Friedman Gallery is pleased to announce an expansion to the United States for its first gallery outside the UK. It will open at 54 Franklin Street in Tribeca, New York in late autumn 2023. Located in the historic district, the site dates from 1891 and features a Romanesque Revival façade, including the neighbourhood’s ubiquitous cast iron storefront and original glass frontage. The gallery will be designed by Trimble Architecture.

Stephen Friedman said: “It feels like the right moment for us to be in New York. The last 28 years have led us to this point, but it was in recent times of reflection and in conversations with our artists that I felt inspired to go ahead with opening a gallery here. I have always loved Tribeca, because for me it’s the epitome of New York. And now with its thriving art scene, there is a palpable sense of community here which is integral to how our gallery fits and functions. World-class art is found in characterful surroundings – and with beautiful architecture, great restaurants, and boutiques, it’s a real destination for visitors and we’re excited to be part of it.”

Susan Penzner & Nathan Stange of SUSAN PENZNER Real Estate represented the gallery in the lease.

107 Spring Street & Upwest

UpWest Leases 107 Spring Street

UpWest, the direct-to-consumer fashion & lifestyle brand founded by Express, has leased the ground floor and basement at 107 Spring Street, at the corner of Mercer.

Nathan Stange & Susan Penzner represented the landlord 107 Spring Street in the lease.


Joybird Furniture Leases 83 Wooster Street

Joybird, the modern custom furniture maker, has leased the approx. 3,600sf ground floor plus approx. 2,000sf lower level at 83 Wooster Street, between Spring & Broome Streets. The furniture brand joins Celine, Paul Smith, and Gucci on the block.

Nathan Stange of SUSAN PENZNER Real Estate represented the owner.



A New, Expanded Home for Pace Prints

Pace Prints is relocating its gallery to a newly renovated 7,500 square foot ground floor location at 536 West 22nd Street in the Chelsea gallery district. The long-time gallery space was originally developed by Sonnabend Gallery, and most recently occupied by Lehman Maupin Gallery.

Susan Penzner and Nathan Stange of SUSAN PENZNER Real Estate represented the owner of the ground floor condominium in the long-term lease.

Sarah Jessica Parker to Open New Store in the West Village

Sara Jessica Parker to open her new SJP Collection flagship on the corner of Bleecker and Perry Streets. Susan Penzner and Nathan Stange of SUSAN PENZNER Real Estate represented the owner of 385 Bleecker Street in the lease.

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Nicola Vassell Opens Art Gallery in Chelsea

From the New York Times

At a moment when equity and diversity have become paramount in the art world, Nicola Vassell, a former director of both the Pace and Deitch Projects galleries in Manhattan, on Thursday will open her own exhibition space on Tenth Avenue, planting her flag as a rare contemporary art gallery owned by a Black woman in the heart of Chelsea.

“It’s time for a Black-owned gallery to inhabit the art world in New York in a really strong, dynamic way,” said Vassell, 42, standing in the space the other day, before the furniture had arrived. “It’s great to have landed in Chelsea.”

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Susan Penzner & Nathan Stange were the sole brokers involved in the transaction.

Brazil’s Mendes Wood DM to Open in New York’s Tribeca Neighborhood

Mendes Wood DM will open a 7,000-square-foot gallery in New York’s Tribeca neighborhood early next month. Its new Walker Street location includes three gallery spaces.

Founded by Felipe Dmab, Matthew Wood, and Pedro Mendes in São Paulo in 2010, the gallery maintains a presence in São Paulo and Brussels, and previously operated on the Upper East Side in New York through early 2021. The founders plan to use this expansion to continue showcasing work by Brazilian artists.

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Susan Penzner & Nathan Stange of SUSAN PENZNER Real Estate were the sole brokers involved in the transaction.

In a Vote of Confidence, Paul Smith Opens Shop, Gallery on Wooster Street

Paul Smith is opening of new store and gallery space in New York at Wooster Street in SoHo, and a series of exhibitions planned with local New York artists.
The store, which spans nearly 5,000 square feet, will feature men’s and women’s wear and also features a circus mirror, a reproduction of an original piece from Smith’s personal collection.
Other interior details are conceived to resemble an artist’s studio, such as display racks on caster wheels and photographic light boxes placed here and there. Paintbrushes cast in bronze double as doorhandles. A neon sign in the window of the 88 Wooster Street building emits Smith’s positive vibes, reading: “You can find inspiration in everything, and if you can’t, look again.”

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Susan Penzner and Nathan Stange of Susan Penzner Real Estate represented Paul Smith in the lease.

Inside a Reinvented 1965 Sag Harbor Home

For 12 years, Susan Penzner lived in a classic Greek Revival house on Sag Harbor’s Madison Street, followed by a series of charming rentals, all decorated with antique linens and red-and-white transferware that she found in Moroccan souks and Paris flea markets. Until three years ago, she also sold vintage clothing out of her Sag Harbor shop, Havens House, which was big on Victorian whites.

Today things are a bit different. Penzner, an HC&G contributing editor, now lives in a rehabbed 1965 ranch hidden behind a high privet hedge on a choice waterfront street—though she still has a penchant for linens and transferware.

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Rick Owens Doubling Soho Offices

Famed menswear designer Rick Owens inked a deal to double its Soho headquarters. The fashion designer signed a more than five-year lease for the entire 7,500-square-foot third floor of 2 Crosby Street between Howard and Grand Streets.

Nathan Stange of Susan Penzner Real Estate represented Rick Owens.

“Rick Owens welcomed the opportunity to grow within the building,” Stange said in a statement. “The expanded and updated showrooms and offices will greatly enhance Rick Owen’s New York presence and U.S. operations.”

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Inside Brookfield’s Plans To Heal What Ails Bleecker Street

When Brookfield picked up seven storefronts on vacancy-ravaged Bleecker Street in Manhattan’s Greenwich Village, the company vowed to return the strip to its former glory. The Bleecker Street buy — Brookfield paid New York REIT $31.5M for the properties — was billed as an opportunity to create a testing ground for new retail concepts equipped to weather the worsening retail storm.

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Nathan Stange is quoted in the story

DLX Paris Plots US Expansion

There’s a new PR firm in town.

DLX is opening a second office in New York, marking a new chapter for the Paris-based communications agency, which currently count MatchesFashion and Christopher Kane among its clients.

Thomas Mahl & Susan Penzner represented DLX in the lease

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Ortuzar Projects

These days, there is never a dull moment in Manhattan’s Tribeca neighborhood, where galleries continue to open at a steady clip. The latest is Ortuzar Projects, at 9 White Street, a venture from former David Zwirner partner Ales Ortuzar…

SPRE represented both Ortuzar Projects and ownership in the lease

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SPRE represented both the Landlord and Meermin Mallorca in the Spanish shoemaker’s first US showroom in the heart of historic Soho…


Le Botaniste: SoHo’s Best New Vegan Restaurant

In the price-point echelons of Chopt and Sweetgreen, this new plant-based takeaway restaurant, from the founder of Le Pain Quotidien, stands apart in every way.

SPRE represented ownership in the lease

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Your First Look at New York City’s Coolest New Hair Studio

It’s rare when a zeitgeist-rattling beauty destination opens….Even more rare, when a place like this opens twice: Hairstory has a new spot. In the new year, the team moved out of its World Trade Center-adjacent digs (where it was nestled within a wing of Hairstory founder—and Bumble and Bumble founder—Michael Gordon’s sprawling apartment) into a sunlit fifth floor atelier on Fifth Avenue in the Flatiron district….

And the unconventional elements in the new Hairstory space make her point: There is no front desk, but in the front room you’ll find the entire Hairstory corporate team at work around large tables like a Silicon Valley start up; a small photo studio setup with umbrella lights is at the ready for before and after pictures; and Sharpton and Darling’s private work spaces in the back that are so personalized and comfortable, it makes you feel like you’re in the fantasy version of a shared house in college with alluring characters passing through and the propulsive philosophical conversations to boot. Allure joined in on a recent sunny Friday afternoon.

Nathan Stange & Susan Penzner represented Hairstory in the lease

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Lisson Gallery to Open Second New York Space on Tenth Avenue in Chelsea

It’s only been nine months since longtime London stalwart Lisson Gallery planted its first flag on U.S. soil, opening a massive space on West 24th Street in Chelsea, cleverly built underneath the High Line. After years of planning, it opened last year with a show of work by Carmen Herrera.

But why open one gallery when you can open two? In March, Lisson will open up another, smaller space a few blocks away, at 136 Tenth Avenue, near 18th Street. It secured a multiyear lease on the 3,500-square-foot space, and will regularly organize shows there.

Susan Penzner represented Lisson Gallery in the lease at 136 Tenth Avenue

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Denise Williamson and Debi Greenberg of Louis Boston Open TriBeCa Store

NEW YORK — With help from Debi Greenberg, the former owner of Louis Boston, Denise Williamson is adding retail to her arsenal.

Since 1998, Williamson has provided brands including Public School, Visvim and Rag & Bone with public relations, marketing and retail distribution services through her Williamson agency. Now she’s expanding on that effort with 180, a 5,000-square-foot space in TriBeCa here that includes the Williamson offices along with a street-facing floor that will be used for retail pop-ups, presentations, installations and events. The airy building, which features a skylight in the back and 16-foot ceilings, is located at 180 Duane Street. It used to be home to a cheese and dairy distributor.

“We want to do more for the brands we believe in,” said Williamson, who used to be headquartered in SoHo. “Now we can have a direct relationship with customers and gather feedback, which I feel is still very important these days.”

Nathan Stange and Susan Penzner represented Williamson in the lease at 180 Duane Street.

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Rick Owens Leases Coveted Crosby/Howard Corner

Susan Penzer Real Estate announced the lease of the ground and second floor at 30 Howard Street, at the northwest corner of Crosby Street, to luxury brand Rick Owens.

The addition of the 6,000 s/f duplex store, plus basement, increases the brand’s footprint in the building to almost 12,000 s/f.

The off-market transaction is the culmination of an extensive search for a larger flagship for Owens, whose sole existing New York City store is located at 250 Hudson Street. The space will allow the brand to showcase a larger range of offerings, including furniture.

According to broker Nathan Stange who represented Rick Owens in the transaction, “We considered many locations over the years, but 30 Howard was always the natural fit. Fortunately the stars finally aligned.”

Stange also represented the brand in the renewal of its existing showroom.

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See Also
Women’s Wear Daily Rick Owens’ Concrete Castle in SoHo

Swimwear Brand making a Splash

Susan Penzner Real Estate announced that New York-based swimwear brand Solid and Striped has relocated from its offices in the Garment District, signing a sublease at a former gallery in West Chelsea.

The approximately 2,000rsf upper floor space at 529 West 20th Street will be home to Solid and Striped’s design studio and showroom. Susan Penzner and Thomas Mahl, of Susan Penzner Real Estate, represented both the sublandlord and the subtenant.

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Action heating up on Midtown South buildings

Retail maestro Jeff Sutton has just closed on the purchase of a Soho retail condominium at 130 Greene St. for more than $16 million.

While located between the Apple and Hugo Boss stores, Ralph Lauren has an outpost on the block and Google may also lease across the street.

Susan Penzner and Nathan Stange of Susan Penzner Real Estate quietly marketed the condo interest for a local investor.

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Sonnabend Gallery to Shutter and Lease Space to Lehmann Maupin

Lehmann Maupin’s Chelsea gallery is relocating, taking over 536 West 22nd Street, currently home to the illustrious Sonnabend Gallery, which will close its exhibition space at year’s end.

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Jill Stuart’s New Flagship Store in SoHo

Jill Stuart recently announced the opening of her new flagship store and marked the occasion with an opening reception on Thursday the 16th of October.

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Fashion Designer Jill Stuart’s New SoHo Flagship

Fashion designer Jill Stuart partnered with Francis D’Haene of D’Apostrophe Design on her new flagship, which is opening today in New York’s SoHo neighborhood.

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Fashion designer relocates to Soho

New York-based fashion designer Jill Stuart has moved from her former Greene Street location, signing a long term lease for a new flagship store in Soho at 466 Broome Street.

Susan Penzner, Nathan Stange and Thomas Mahl, of Susan Penzner Real Estate, represented the tenant in the deal. CBC Alliance’s Steve Tarter and Catherine O’Toole represented the landlord.

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Penzner leasing showstopper

Susan Penzner Real Estate announced its new exclusive listing for lease at 536 West 22nd street, between 10th and 11th avenue.

The gallery space is located in the heart of the West Chelsea Gallery District.

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Jill Stuart Opens New Soho Flagship Tomorrow

Broome Street continues to sweep the floor with other Soho shopping corridors: Jill Stuart’s new flagship location at 466 Broome Street opens tomorrow, joining neighbors Isabel Marant, Jerome Dreyfuss, Kirna Zabete, and the Spades, both Kate and Jack.

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Irish designer eyes NYC market

Susan Penzner Real Estate announced that Margaret O’Leary has signed a five-year lease with an option at 279 Mott Street, between Prince and East Houston.

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A Night Out With: Susan Penzner

ANOTHER opening of another designer store in SoHo, and this time Susan Penzner was the center of attention.

There she was chatting with Terry Ellis of the rhythm-and-blues group En Vogue. There she was hugging Tom Cashin, a former model. She exchanged a few words with Olivier Guini, a floral designer, saying how much Pierre Berge, the president of Yves Saint Laurent, liked the flowers he’d sent on the opening of the new Saint Laurent men’s store, which was celebrated last Tuesday night.

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