
Rick Owens Doubling Soho Offices
Famed menswear designer Rick Owens inked a deal to double its Soho headquarters. The fashion designer signed a more than five-year lease for the entire 7,500-square-foot third floor of 2 Crosby Street between Howard and Grand Streets.
Nathan Stange of Susan Penzner Real Estate represented Rick Owens.
“Rick Owens welcomed the opportunity to grow within the building,” Stange said in a statement. “The expanded and updated showrooms and offices will greatly enhance Rick Owen’s New York presence and U.S. operations.”

Inside Brookfield’s Plans To Heal What Ails Bleecker Street
When Brookfield picked up seven storefronts on vacancy-ravaged Bleecker Street in Manhattan’s Greenwich Village, the company vowed to return the strip to its former glory. The Bleecker Street buy — Brookfield paid New York REIT $31.5M for the properties — was billed as an opportunity to create a testing ground for new retail concepts equipped to weather the worsening retail storm.
Nathan Stange is quoted in the story

DLX Paris Plots US Expansion
There’s a new PR firm in town.
DLX is opening a second office in New York, marking a new chapter for the Paris-based communications agency, which currently count MatchesFashion and Christopher Kane among its clients.
Thomas Mahl & Susan Penzner represented DLX in the lease

Ortuzar Projects
These days, there is never a dull moment in Manhattan’s Tribeca neighborhood, where galleries continue to open at a steady clip. The latest is Ortuzar Projects, at 9 White Street, a venture from former David Zwirner partner Ales Ortuzar…
SPRE represented both Ortuzar Projects and ownership in the lease

Meermin
SPRE represented both the Landlord and Meermin Mallorca in the Spanish shoemaker’s first US showroom in the heart of historic Soho…

Le Botaniste: SoHo’s Best New Vegan Restaurant
In the price-point echelons of Chopt and Sweetgreen, this new plant-based takeaway restaurant, from the founder of Le Pain Quotidien, stands apart in every way.
SPRE represented ownership in the lease

Your First Look at New York City’s Coolest New Hair Studio
It’s rare when a zeitgeist-rattling beauty destination opens….Even more rare, when a place like this opens twice: Hairstory has a new spot. In the new year, the team moved out of its World Trade Center-adjacent digs (where it was nestled within a wing of Hairstory founder—and Bumble and Bumble founder—Michael Gordon’s sprawling apartment) into a sunlit fifth floor atelier on Fifth Avenue in the Flatiron district….
And the unconventional elements in the new Hairstory space make her point: There is no front desk, but in the front room you’ll find the entire Hairstory corporate team at work around large tables like a Silicon Valley start up; a small photo studio setup with umbrella lights is at the ready for before and after pictures; and Sharpton and Darling’s private work spaces in the back that are so personalized and comfortable, it makes you feel like you’re in the fantasy version of a shared house in college with alluring characters passing through and the propulsive philosophical conversations to boot. Allure joined in on a recent sunny Friday afternoon.
Nathan Stange & Susan Penzner represented Hairstory in the lease

Lisson Gallery to Open Second New York Space on Tenth Avenue in Chelsea
It’s only been nine months since longtime London stalwart Lisson Gallery planted its first flag on U.S. soil, opening a massive space on West 24th Street in Chelsea, cleverly built underneath the High Line. After years of planning, it opened last year with a show of work by Carmen Herrera.
But why open one gallery when you can open two? In March, Lisson will open up another, smaller space a few blocks away, at 136 Tenth Avenue, near 18th Street. It secured a multiyear lease on the 3,500-square-foot space, and will regularly organize shows there.
Susan Penzner represented Lisson Gallery in the lease at 136 Tenth Avenue

Denise Williamson and Debi Greenberg of Louis Boston Open TriBeCa Store
NEW YORK — With help from Debi Greenberg, the former owner of Louis Boston, Denise Williamson is adding retail to her arsenal.
Since 1998, Williamson has provided brands including Public School, Visvim and Rag & Bone with public relations, marketing and retail distribution services through her Williamson agency. Now she’s expanding on that effort with 180, a 5,000-square-foot space in TriBeCa here that includes the Williamson offices along with a street-facing floor that will be used for retail pop-ups, presentations, installations and events. The airy building, which features a skylight in the back and 16-foot ceilings, is located at 180 Duane Street. It used to be home to a cheese and dairy distributor.
“We want to do more for the brands we believe in,” said Williamson, who used to be headquartered in SoHo. “Now we can have a direct relationship with customers and gather feedback, which I feel is still very important these days.”
Nathan Stange and Susan Penzner represented Williamson in the lease at 180 Duane Street.

Rick Owens Leases Coveted Crosby/Howard Corner
Susan Penzer Real Estate announced the lease of the ground and second floor at 30 Howard Street, at the northwest corner of Crosby Street, to luxury brand Rick Owens.
The addition of the 6,000 s/f duplex store, plus basement, increases the brand’s footprint in the building to almost 12,000 s/f.
The off-market transaction is the culmination of an extensive search for a larger flagship for Owens, whose sole existing New York City store is located at 250 Hudson Street. The space will allow the brand to showcase a larger range of offerings, including furniture.
According to broker Nathan Stange who represented Rick Owens in the transaction, “We considered many locations over the years, but 30 Howard was always the natural fit. Fortunately the stars finally aligned.”
Stange also represented the brand in the renewal of its existing showroom.
See Also
Women’s Wear Daily Rick Owens’ Concrete Castle in SoHo

Swimwear Brand making a Splash
Susan Penzner Real Estate announced that New York-based swimwear brand Solid and Striped has relocated from its offices in the Garment District, signing a sublease at a former gallery in West Chelsea.
The approximately 2,000rsf upper floor space at 529 West 20th Street will be home to Solid and Striped’s design studio and showroom. Susan Penzner and Thomas Mahl, of Susan Penzner Real Estate, represented both the sublandlord and the subtenant.

Action heating up on Midtown South buildings
Retail maestro Jeff Sutton has just closed on the purchase of a Soho retail condominium at 130 Greene St. for more than $16 million.
While located between the Apple and Hugo Boss stores, Ralph Lauren has an outpost on the block and Google may also lease across the street.
Susan Penzner and Nathan Stange of Susan Penzner Real Estate quietly marketed the condo interest for a local investor.

Sonnabend Gallery to Shutter and Lease Space to Lehmann Maupin
Lehmann Maupin’s Chelsea gallery is relocating, taking over 536 West 22nd Street, currently home to the illustrious Sonnabend Gallery, which will close its exhibition space at year’s end.

Jill Stuart’s New Flagship Store in SoHo
Jill Stuart recently announced the opening of her new flagship store and marked the occasion with an opening reception on Thursday the 16th of October.

Fashion Designer Jill Stuart’s New SoHo Flagship
Fashion designer Jill Stuart partnered with Francis D’Haene of D’Apostrophe Design on her new flagship, which is opening today in New York’s SoHo neighborhood.

Fashion designer relocates to Soho
New York-based fashion designer Jill Stuart has moved from her former Greene Street location, signing a long term lease for a new flagship store in Soho at 466 Broome Street.
Susan Penzner, Nathan Stange and Thomas Mahl, of Susan Penzner Real Estate, represented the tenant in the deal. CBC Alliance’s Steve Tarter and Catherine O’Toole represented the landlord.

Penzner leasing showstopper
Susan Penzner Real Estate announced its new exclusive listing for lease at 536 West 22nd street, between 10th and 11th avenue.
The gallery space is located in the heart of the West Chelsea Gallery District.

Jill Stuart Opens New Soho Flagship Tomorrow
Broome Street continues to sweep the floor with other Soho shopping corridors: Jill Stuart’s new flagship location at 466 Broome Street opens tomorrow, joining neighbors Isabel Marant, Jerome Dreyfuss, Kirna Zabete, and the Spades, both Kate and Jack.

Irish designer eyes NYC market
Susan Penzner Real Estate announced that Margaret O’Leary has signed a five-year lease with an option at 279 Mott Street, between Prince and East Houston.

A Night Out With: Susan Penzner
ANOTHER opening of another designer store in SoHo, and this time Susan Penzner was the center of attention.
There she was chatting with Terry Ellis of the rhythm-and-blues group En Vogue. There she was hugging Tom Cashin, a former model. She exchanged a few words with Olivier Guini, a floral designer, saying how much Pierre Berge, the president of Yves Saint Laurent, liked the flowers he’d sent on the opening of the new Saint Laurent men’s store, which was celebrated last Tuesday night.